Is it really OK to want to make $MONEY$ in Voiceover?$?$?


Believe it or not I hear this a lot from people when they talk to new comers about if they want to get into voice over.

They often say that a person should not even think about getting into voiceover if all they’re thinking about is the money that they might make as a voiceover artist.

But I want to tell you today why that is actually a wrong way to look at it.

Here’s a question: If you’re entrepreneurially minded, whether you’re creative or noncreative, what is the number one reason you’re wanting to get in to business?


Surprise right? No. Not really.

I mean, do people actually expect you to work for free?

No. In fact it is one of the basic survival skills of our human condition that we need to find ways to make money – because we have to survive! Maslow’s Hierarchy of Needs established this as the foundation for motivation way back in 1943. The physiological needs are the first needs that must be met in order to survive – which these days and in our modern society the only way to fulfill these needs is to make money.

So when looking at any possible job endeavor, it is not just right to look at how much money you should make from it, it’s a basic instinct and survival skill!

So let me just state flat out and as emphatically as possible: if you’re looking at getting in to voiceover just to find a way to make more money THEN GOOD! Congratulations! You are a human being. Welcome to the tribe.

But let’s play the devils advocate for just a moment. 

I believe I can understand what is meant when someone says don’t look at voiceover as a possible job if all you’re thinking about is money. I think I get.

For those of us who are in the voiceover industry we talk about our passion, our craft, our love of the work. And rightfully so!

As a creative minded person I definitely understand the person who would become offended that someone was only thinking about our beautiful wonderful acting craft as just another way to make money. I can understand how they would have the feeling that it could the negate from the beauty of our work if all they think about is the money

However… this argument falls flat on its face every single time I hear it… And I hear it a lot! In fact I hear it every single time a so called voiceover professional degrades, denounces, and insults any of the new and upcoming voiceover Artist if they take an amount of money less than what that so-called professional feels is required for a particular project.

Let me break that down with an example… a new voiceover artist comes on the scene. This person agrees to a $100 dollar payment for a particular voiceover job. They’re excited about it. They proclaim it on social media and tell everybody they can they got their first voiceover job.

 But our so called professional and experienced voice over person number two comes along and reads this and immediately scoffs at it and ridicules the new comer and states that they believe should have been paid over $1000 for that job!


Stop. Right. There.

What did that so-called voiceover professional actor number two immediately jump to when talking about this voiceover job?

MONEY! I’ll say it again… the first thought was MONEY! Money is the immediate driver that voiceover number two person – this so called professional went to as the measurement for if the new voice over artist is acting appropriately within our business paradigm. Not wondering what kind of job it was, or asking how the new comer felt about working, or asking about what type of voice they used… the first thought was money.

 See what I mean? Money is the underlying driving factor for every single person alive in America and in the world today.

So when you hear someone tell you to stop thinking about voiceover if all you’re thinking about is the money… remember this story.

On one hand I can agree that if you are not creatively minded, if you do not think that you can become an actor, if you do not think that sitting in a booth talking to yourself Reading copy off the page all day is something you could do… then I agree do not think about voiceover as a possible business venture.

And I’ll add this too. I am not talking about actual dollar values of work done, you know the long debated subject of what we should be paid as voice actors. That is a subject for another day. And I am not bundling ALL VO professionals into this. So don’t start thinking I am talking specifically to you… unless of course I AM speaking directly to you. I don’t know… am I? LOL

But to us VO professionals, those who have been in the BUSINESS for a while and to whom others look to often for advice and to know if they’re doing this all appropriately - you cannot have it both ways. You cannot state on one hand to new comers to NOT get into voiceover if you’re dreaming about money - and then immediately berate a new comer for not asking for enough pay! Please stop doing this! It sends a very contradictory message, a message that when you strip away the veneer is a dead argument anyway. Sure, it’s totally appropriate to council others and to encourage others to work for as much pay as they possible can! But please stop with the double standard of NOT encouraging those to get into the business for money, and then once they ARE IN… only focusing on the M-O-N-E-Y.

And to you new comers - if you’re curious, if you are imagining yourself voicing radio and television commercials, or if you can imagine yourself reading e-learning or explainer content for Internet or other content Rich productions… and you want to start a new business to make money… then absolutely yes you should think about voiceover as a possible business venture because guess what? You CAN MAKE A LOT OF MONEY in voiceover. And believe it or not there IS ENOUGH WORK TO GO AROUND for all of us!


Union or Non Union? P2P or non P2P - Seriously?!?!?!

I CHOOSE to be a non-union voice actor!

There. I said it. And now I feel better.

No, in fact I feel GREAT!

Wanna know why?

Lemme ask… have you ever heard this:

Oh are you non-union? I thought so.

Oh you’re on the P2P sites? Hmmm… They’re sketchy aren’t they?

Oh you participate in (fill in the blank of any freelancer site)? Oh yea that’s all cut rate right?!?!

Yea. MeToo.

Folks I am sick and tired of the ages old ridiculous argument that non-union actors or those who find work through the P2P sites are less skilled, less professional, and just LESS!

Because it is NOT TRUE!

And this old saw about how non-union folks steal work from the elite union folks? Bah! I don’t believe it! And… (here’s a little secret)… even if it is true there has to be a reason. Maybe just maybe that non-union person was MORE skilled, and MORE capable, and was EXACTLY what the client wanted!

Gasp! No! Never!

Sorry folks but it is time to say this:

In this "modern" and “enlightened” age, the fight between union and non-union members and whether one or the other deservers to exist and "steal jobs" from the other really needs to just go away.

 Full disclosure – I was a union worker for many years. Teamsters. Still got the card to prove it (somewhere). For me personally I will never again willingly join a union. I had a very bad experience that left a horrible taste in my mouth. There was corruption. There was bullying. There was underhanded dealings. You name it. You can probably see it in any movie about union thugs you can imagine.

But wanna know what? I don’t HATE unions. They’re just a thing. They exist. Whatever.

And I CERTAINLY do not hate the union members!

Instead, I choose not to participate. Case closed.

But today, from the other side of the aisle, I witnessed some very bad behavior. And all done so in the name of “respecting” the industry. Went so far as to actually condone the mis-training of up-and-coming fledgling voice over artists.

Umm… not only no but HELL NO!

So… had to say something.

Come on folks. Just be kind to one another. There IS MORE than enough work to go around for both union and non-union folks to make it. And, if for some reason you are not getting the amount of work you THINK you deserve? Hmm… let’s chat. There could be something fundamentally tweakable in YOU that could actually be the problem. But we can fix that!

But actively trying to undermine others just because they don’t belong to your club. 

No way buddy. Buck stops here with that one.

Check out the short video below :-)

See inside a directed #voiceover session

Do you ever wonder what a directed #voiceover session is like? You know, the kind of session where the client wants to listen in via phone patch, or Skype, or Source Connect, etc. etc.

It’s no mystery really. Pretty straight forward. You setup just like a regular session, but instead you also have another person or group of persons listening in as you do your script reads. Almost ALWAYS the clients are polite and respectful. They will listen to your first read (usually), provide suggestions for the second reads, and nearly always provide encouragement and kind words about your performance. Remember, THEY hired YOU. So they know what you're bringing to the table... they WANT what you are bringing to the table.

And remember to be polite and respectful to them as well. Do NOT be a diva. There's no room for that anymore, if there ever really was. Just be a good partner with them, with the goal of creating a project all can be proud of.

Keep it simple. Don’t let fears rule you. Remember: they hired you. You’re the person for the job. They asked you to be on the project! Attack that thing like a boss! And then go get some more jobs!


The Voice Over Multiverse... what is it?

And welcome to the first ever installment of the Voice Over Multi Verse! A multi-dimensional excursion into the amazing worlds of Voice Over.

You might ask, and you would be right in doing so… Who are you? And exactly what will this excursion explore, and why should I come along?

Good questions all, and RIGHT NOW I will take a moment to provide the best possible answers for you.

Question #1 – Who am I? My Name is Paul Carter. I have been working in Voice Over for nearly three years now, pounding the digital pavement, searching out new prospects and projects, building a platform from which I can glean a career as a voice talent, and yet also provide high quality, professional services for all my clients. I can still recall that day when I hung out my digital “shingle” on the front door of my digital “store” announcing to the world I was open for business. Even then, I had the idea that one day I would share my experiences with others who are also looking for guidance and assistance through this crazy maze of confusion to find the nuggets of wisdom to get to the GOAL. The GOAL of making a CAREER in Voice Over.

In the three years since I started, I have had tremendous success – more than I could have logically imagined. But, I did not just one day decide to do Voice Over and Voila! It happened!

I actually have a long history (over 30 years!) of experience in recording and performing, I have owned my own private studios and recorded many other musicians, I have a technical degree in systems management and over 20 year’s experience as a Systems Engineer. All those experiences, and all those skills I learned over those years has served me extremely well in preparing me for a career in Voice Over.

As to Questions 2 and 3 – I can answer those together. This excursion into the Voice Over Multi Verse will explore ALL THINGS VOICE OVER. I will be discussing my experiences so far in the voice over marketplace, my upcoming goals and challenges. And, most importantly for YOU… I will be sharing my insights and lessons learned not only from the years in Voice Over, but also all the years of experience I have gained to get to where I am today. My hope is that this information, the things I will share with you, will help you too on your journey into Voice Over!

So come on! I hope you will come with me, as we dive into The Voice Over Multi Verse!